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Core Copy Skills are the fundamental writing skills needed to create any and all pieces of persuasive copy.
Learning how to write a story that sucks the reader in and makes them feel like they’re right there with you…
Conducting research that lets you speak the secret language of your prospects, and makes them feel like you’re listening in to their dinner table conversations…
Writing persuasive bullets that have readers begging to click that buy button…
All of these are essential skills if you want to write copy that makes a big impact on your reader’s mind, and your bottom line.
In this series of Core Copy Skills trainings, you will learn:
- Elite research methods to understand your customer avatar, products, and markets
- Frameworks and templates to write high-converting copy fast
- Systems for developing a winning “big idea” for your copy
- Storytelling techniques that grab and keep attention
- Formulas for quickly and persuasively describing your product or services
- Structure for designing web pages that convert
- Tips for injecting humor and personality into your copy
- A clear path for launching and growing your copy career
- Proven sales psychology and persuasive strategy to apply to your copy and your own prospecting methods
- Project management systems and templates that make workflow a breeze
- How to crisis-proof your business and thrive during uncertain times
- And more.
When you’re ready, practice your new skills and get help from copywriting experts in our Community Forum.
You’ll get advice from working pros, get unlimited feedback on your work, and connect with clients looking for copywriters right now in our active job board. Jump in to the Community forum now!If you do not have access to this course or the community forum, use the “Get Access” button at the top of the page to become an “all access” member of Copy Chief.
If you think you should have access and have been locked out of this course by mistake, email support@copychief.com and our team will get you all the help you need.Course Content
CCS Welcome: START HERE
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SECTION 1
Billion Dollar Story Secrets For Email Copywriters w/ Hollywood Script Doctor, Michael Hauge
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The Halbert Research Method
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The Sales Letter Research Method
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Big Idea Copywriting
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SECTION 2
The Long-Form Sales Letter
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How To Find, Study, and Reverse-Engineer Winning Copy Controls (with April Dykman)
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